Agency: Captura Group
Client: Unilever
Brand: KnorrSabor
About KnorrSabor: KnorrSabor is Unilever’s cross-brand digital platform, offering hispanic millennials practical and useful solutions to make life better. Solutions center on recipes and food-related ideas, beauty tips, and lifestyle areas of interest to Latinas, including millennials. Vive Mejor comes to life across a variety of digital channels including video and social media and is constantly evolving with the latest technologies including mobile and SMS.
Brand Refresh
About
Vive Mejor was initially concepted and launched prior 2007 as a digital, print, TV, and retail marketing program, showcasing Unilever’s food and personal care brands in a single marketing platform for Latinas.
My Role
As Vive Mejor’s digital audience grew and evolved, so did the Unilever brands that participated in the program thereby requiring a scalable web platform. From 2011 I worked refresh the Brand. As a part of the platform evolution, Vive Mejor’s identity was also refreshed along with the launch of new social channels, Facebook and Twitter, and an email CRM program.
New responsive site
The development agency provided the website framework and based on it my role was to implemented all visual elements proportion by graphic designers and work with the foreings developers in India to change some web styling when was necesary. The design elements also needed to be responsive.
CRM
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