Agency: Captura Group
Client: Unilever
Brand: Vive Mejor
About Vive Mejor: Vive Mejor is Unilever’s cross-brand digital platform that offers Hispanic millennials practical and useful solutions to make life better. Solutions center on recipes and food-related ideas, beauty tips, and lifestyle content of interest to millennial Latinas. Vive Mejor came to life across a variety of digital channels including video and social media and is constantly evolving with the latest digital platforms and technologies on mobile and SMS.
Brand Refresh
About
Vive Mejor was initially conceived and launched prior to 2007 as a digital, print, TV, and retail marketing program, showcasing Unilever’s food and personal care brands in a single marketing platform for Latinas.
My Role
As Vive Mejor’s digital audience grew and evolved, so did the Unilever brands that participated in the program thereby requiring a scalable web platform. From 2011 I worked to refresh the Brand. As a part of the platform evolution, Vive Mejor’s identity was also refreshed along with the launch of new social channels including Facebook and Twitter, and an email CRM program.
Evolution
About the content, I was in charge of website content updates each month and during special holiday campaigns, I also implemented all new articles written by copywriters and selected or creating images that were representative of the concepts in each article.
New responsive site
A development agency provided the website framework and based on it my role was to implement all visual elements by graphic designers and work with the developers in India to change some web styling when it was necessary. All design elements were responsive.
CRM
I also developed the monthly newsletter from design to code, testing in Litmus for responsiveness in all web and mobile environments before delivery to the project manager for deployment on Epsilon.